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LSC Debuts PCH Ethnic Database

List Services Corp., Bethel, CT, announced its management of the new-to-market Publishers Clearing House Origins Ethnic Directbase offering ethnic and religious selects.

The database is 80 percent female and contains 5.5 million total ethnic and religious sweepstakes responders and 2.1 million total ethnic and religious buyers.

Among the ethnic selects are Hispanic, African-American, Irish, German, Italian, French, Vietnamese, Japanese and Chinese. Religious selects include Protestant, Catholic, Jewish, Buddhist, Greek Orthodox and Orthodox.

Other selections include recency, gender, age, household income, geography, presence of children and children by age. The base price is $90/M.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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