Looking Glass Inc., Denver, said consumer marketers now can access the information on Cohorts, its market segmentation system, through the Web. Cohorts identifies 27 groups of U.S. consumers based on their demographic and lifestyle characteristics.
Looking Glass redesigned its Web site and offers visitors descriptions and illustrations of all 27 Cohorts groups, as well as marketing applications for Cohorts information specific to their companies.
The site also contains case studies, an explanation of how Cohorts was developed, and an overview of Looking Glass. Users of the Looking Glass Cohorts segmentation system can apply the information collected on their customer database to versioned marketing messages.
“We created the Web site with appropriately versioned paths for marketers — online, offline (or traditional) and integrated — interested in database segmentation,” said Jock Bickert, CEO of Looking Glass.