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Liz Claiborne Commits to Direct

Liz Claiborne Inc. announced the appointment of Jill Granoff, former president/COO of Victoria’s Secret Beauty, to the newly created post of group president, direct-to-consumer.

Ms. Granoff’s responsibilities include specialty retail, outlet stores and the New York-based company’s e-commerce Web sites in the United States.

Liz Claiborne is a marketer of women’s and men’s apparel, accessories and fragrance brands that include Dana Buchman, Ellen Tracy, Juicy Couture, Lucky Brand Jeans and Mexx, among others. Its e-commerce Web sites include www.lizclaiborne.com and www.elisabeth.com.

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