What will be the big marketing trends to watch for in 2014? Bruce Biegel, senior managing partner at Winterberry Group, shares his predictions with Direct Marketing News Editor-in-Chief Ginger Conlon in advance of his presentation at DMA2013 in Chicago.
Top of the list? Biegel says programmatic marketing will start to automate media buying. He also says next year will see the proliferation of a new job title: director of content. The role of content marketing will only continue to grow in 2014.
For more DMA coverage, check out dmnews.com/DMA2013.
