We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive, an Infogroup company, at the 2012 Direct Marketing Association show in Las Vegas.
Watch the video for insights on how to use email to take your direct marketing campaigns to the next level.
Here’s a little teaser: Gault advises marketers take a look at their internal resources. Do they have the capability to handle the vast amount of data that’s going to necessary for a proper email campaign? Get those ducks in a row.