List Process Management Inc., New York, said yesterday that it was named manager for the Blair Home catalog blow-in program available for the first time starting in March 2006.
The program will offer 5 million insert opportunities in the first half of 2006 and 7.8 million more in the second half of the year. The program costs $35/M.
Blair Home catalog buyers are mostly female with an average age of 55+ and an average unit of sale of $75. They purchase home décor items including curtains, decorative accessories, lamps and quilts.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters