List of Echo Award Winners

Diamond Echo Award

Consumer

Financial Products & ServicesMultimedia/Integrated Media

Client: Virgin Money – Sydney, NSW, Australia

Agency: iLeo – McMahons Point, NSW, Australia

Campaign: Virgin Money “Plastic Surgery” Launch Campaign

Echo Digital Award

Consumer

PublishingInternet/Interactive Media

Client: Discover Magazine – New York

Agency: True North Inc. – New York

Campaign: “Discover” Science Quiz

Broadcast Award

Consumer

Pharmaceutical/HealthcareTV/Radio/Infomercial

Client: Johnson & Johnson – Personal Products Company

Agency: Gillespie Healthcare, a McCann Erickson WorldGroup Company – Lawrenceville, NJ

Campaign: Reach Access

Gold MailBox Award

Consumer

Travel & Hospitality/TransportationFlat/Dimensional Mail

Client: Toerisme Vlaanderen (Flemish Tourist Board) – Brussels

Agency: DVN – Gent, Belgium

Campaign: Flanders Holiday Country Keeps

Amazing You

Henry Hoke Award

Business-to-Business

AutomotiveFlat/Dimensional Mail

Client: Dunlop – Wellington, New Zealand

Agency: Clemenger BBDO – Wellington, New Zealand

Campaign: Dunlop Direzza Type Launch

GOLD AWARDS:

Consumer

Travel & Hospitality/TransportationFlat/Dimensional Mail

Client: Toerisme Vlaanderen (Flemish Tourist Board) – Brussels

Agency: DVN – Gent, Belgium

Campaign: Flanders Holiday Country Keeps

Amazing You

Direct Response Sales Flat/Dimensional Mail

Client: Glenmorangie PLC – Edinburgh, West Lothian, Scotland

Agency: Story – Edinburgh, West Lothian,

Scotland

Campaign: Put Your Name Down

RetailingFlat/Dimensional Mail

Client: Restaurant Abel – Amsterdam

Agency: Tequila Direct Company – Amstelveen

Campaign: Abel: the story of origins

Product Manufacturing and DistributionMultimediaIntegrated Media

Client: MasterFoods / Whiskas – Veghel, The Netherlands

Agency: TBWANeboko Campaign en TequilaDirect Company – Amstelveen, The Netherlands

Campaign: The National Whiskas Test

Business and Consumer ServicesFlat/Dimensional Mail

Client: Scotts Lawn Service -Marysville, OH

Agency: Alan Rosenspan & Associates -Newton, MA

Campaign: “Turning Green into Gold”

Direct Response SalesTV/Radio/Infomercial

Client: Terra Networks Mexico – Lomas Altas, Mexico, D.F., Mexico

Agency: OgilvyOne Mexico – Lomas de Chapultepec, Mexico, D.F., Mexico

Campaign: Terra Joven

Not-for-ProfitFlat/Dimensional Mail

Client: ALSAC/St. Jude Children’s Research Hospital – Memphis, TN

Agency: Lisa Selner Creative – Ashburn, VA

Campaign: “Abbi” Family Letter Campaign

Financial Products & ServicesFlat/Dimensional Mail

Client: AXA Australia – Melbourne, VIC, Australia

Agency: Proximity Worldwide, Clemenger Proximity Melbourne – Melbourne, VIC, Australia

Campaign: AXA – “Super Sleuth” Superannuation Consolidation Campaign

Financial Products & Services

Multimedia/Integrated Media

Client: Virgin Money – Sydney, NSW, Australia

Agency: iLeo – McMahons Point, NSW, Australia

Campaign: Virgin Money “Plastic Surgery” Launch Campaign

Business-to-Business

Business and Consumer ServicesFlat/Dimensional Mail

Client: Custodian Print Management – Dublin, Ireland

Agency: Dialogue – Dublin, Ireland

Campaign: 10 Ways

Business and Consumer ServicesFlat/Dimensional Mail

Client/Agency: Foote, Cone & Belding New Zealand – Auckland, New Zealand

Campaign: Trust Study

Business and Consumer ServicesMultimedia/Integrated Media

Client: WebEx Communications – San Jose, CA

Agency: Loomis Group Inc. – San Francisco

Campaign: WebEx Training Center Pizza Campaign

PublishingFlat/Dimensional Mail

Client: Via Global – Rio de Janeiro, RJ, Brazil

Agency: Salem – São Paulo, Brazil

Campaign: “Lost and Found”

Business-to-Business & Consumer

Direct Response SalesFlat/Dimensional Mail

Client: Seattle SuperSonics – Seattle

Agency: DDB Direct Seattle – Seattle

Campaign: Seattle Sonics Multi-Game Campaign

SILVER AWARDS:

Consumer

RetailingAlternative Media

Client: Galp – Lisbon, Portugal

Agency: Proximity Worldwide – Lisbon, Portugal

Campaign: “Touch to win”

RetailingMultimedia/Integrated Media

Client: H&R Block – Kansas City, MO

Agency: Campbell Mithun – Minneapolis

Campaign: Professional Tax Preparation Service

Product Manufacturing and DistributionFlat/Dimensional Mail

Client: Diageo – Dublin, Ireland

Agency: Target Interactive Marketing – Dublin, Ireland

Campaign: The Inside Story – Guinness’ Relationship Marketing Programme

Product Manufacturing and DistributionFlat/Dimensional Mail

Client: Nestle Products Sdn Bhd -Petaling Jaya, Selangor, Malaysia

Agency: OgilvyOne worldwide Sdn Bhd – Kuala Lumpur, WP, Malaysia

Campaign: First Day at School

Product Manufacturing and DistributionFlat/Dimensional Mail

Client: Guinness Anchor Marketing Sdn Bhd – Petaling Jaya, Selangor, Malaysia

Agency: OgilvyOne worldwide Sdn Bhd – Kuala Lumpur, WP, Malaysia

Campaign: Guinness Lion Dance Manual

Business and Consumer

ServicesMultimedia/Integrated Media

Client: Málaga Club de Fútbol

Agency: CP Comunicación Proximity – Proximity Worldwide – Spain

Campaign: “We Are Not the Champions”

Business and Consumer

ServicesMultimedia/Integrated Media

Client: Natural Servicios, a company of the Gas Natural Group – Buenos Aires, CF, Argentina

Agency: CP Comunicación Proximity – Buenos Aires, CF, Argentina

Campaign: Automobile Conversion Centers for Compressed Natural Gas Fuel

Business and Consumer

ServicesFlat/Dimensional Mail

Client: U.S. Navy Recruiting Command – Millington, TN

Agency: Campbell-Ewald – Warren, MI

Campaign: U.S. Navy Chaplain Corps Direct

Marketing

Financial Products & ServicesMultimedia/Integrated Media

Client: Egg – London

Agency: Lowe Plus – Chicago

Campaign: Egg’s “What’s in It for Me?” Campaign

Financial Products & ServicesFlat/Dimensional Mail

Client: Citicorp Credit Services Inc. – Long Island City, NY

Agency: Customer Growth – Blau Moritz Klang Inc. – Westport, CT

Campaign: Settlement Marketing Test

Financial Products & ServicesTelephone (Inbound/Outbound)

Client: Scotiabank – Toronto

Campaign: Significant Deposit Event-Triggered Sales Leads

Direct Response SalesFlat/Dimensional Mail

Client: Backpacker Magazine, Rodale – Emmaus, PA

Agency: Rodale Corporate Creative Group – Emmaus, PA

Campaign: Quick Hazim/Musselman – Magalog

PublishingFlat/Dimensional Mail

Client: People Magazine – New York

Agency: Time Promotion Dept. – New York

Campaign: Spa Package

PublishingFlat/Dimensional Mail

Client: National Geographic Society – Washington, DC

Campaign: National Geographic Magazine Polybagged Sample Issue

Not-for-ProfitFlat/Dimensional Mail

Client: Law Enforcement Legal Defense Fund – Arlington, VA

Agency: Bruce W. Eberle and Associates – McLean, VA

Campaign: It’s Cold in Here …

Not-for-ProfitMultimedia

Integrated Media

Client/Agency: Food for the Poor Inc. -Deerfield Beach, FL

Campaign: Houses of Hope for Haiti

Not-for-ProfitFlat/Dimensional Mail

Client: Catholic Relief Services -Baltimore

Agency: BMD – Alexandria, VA

Campaign: Little Each Month Club Appeal

Not-for-ProfitMultimedia Integrated Media

Client: American Heart Association -Amherst, NY

Agency: The SKM Group Inc. – Williamsville, NY

Campaign: 2003 Buffalo Niagara Heart Walk

Not-for-ProfitFlat/Dimensional Mail

Client: Defenders of Wildlife – Washington, DC

Agency: Adams Hussey & Associates – Washington, DC

Campaign: Defenders of Wildlife “Stop Norton NOW” Campaign Kit Prospect

Not-for-ProfitAlternative Media

Client: Women’s Aid Organisation -Petaling Jaya, Selangor, Malaysia

Agency: OgilvyOne worldwide Sdn Bhd – Kuala Lumpur, WP, Malaysia

Campaign: Speak Up

Pharmaceutical/HealthcareMultimedia Integrated Media

Client: McNeil Consumer & Specialty Pharmaceuticals – Fort Washington, PA

Agency: Gillespie Healthcare, a McCann Erickson WorldGroup Co. – Lawrenceville, NJ

Campaign: Concerta “I See Success” DTC Campaign

Pharmaceutical/HealthcareTV/Radio Infomercial

Client: Johnson & Johnson – Personal Products Company

Agency: Gillespie Healthcare, a McCann Erickson WorldGroup Co. – Lawrenceville, NJ

Campaign: Reach Access

Business-to-Business

Pharmaceutical/HealthcareFlatDimensional Mail

Client: Boehringer-Ingelheim Vetmedica Inc. – St. Joseph, MO

Agency: Maxim Direct – High Point, NC

Campaign: Metacam Testimonial Campaign

Pharmaceutical/HealthcareFlatDimensional Mail

Client: Boehringer Ingelheim Pharma GmbH & Co. KG – Ingelheim, Germany

Agency: OgilvyOne worldwide – Frankfurt

Campaign: The Olympic Games of MOBEC

Information Technologies Flat/Dimensional Mail

Client: IBM Brazil – Armonk, NY

Agency: OgilvyOne Brazil – New York

Campaign: Integration Campaign

Information Technologies Flat/Dimensional Mail

Client: SAP Deutschland AG & Co. KG – Walldorf, Germany

Agency: OgilvyOne worldwide – Frankfurt

Campaign: mySAP Service Providers, Wrong

Product, Wrong Time, Wrong Amount

Information Technologies Multimedia/Integrated Media

Client: IBM – Beijing

Agency: OgilvyOne Beijing – Beijing

Campaign: Transform Your Business – IBM China Forum

AutomotiveFlat/Dimensional Mail

Client: Dunlop – Wellington, New Zealand

Agency: Clemenger BBDO – Wellington, New Zealand

Campaign: Dunlop Direzza Type Launch

Flat/Dimensional Mail

Client: Post Danmark – Copenhagen V, Denmark

Agency: MRM/McCann Momentum – Copenhagen, Denmark

Campaign: Danish Direct Marketing Award and Danish Direct Marketing Award Show 2004

Business-to-Business & Consumer

Product Manufacturing and DistributionFlat/Dimensional Mail

Client: J.M. Smucker – Markham, ON

Agency: iLeo, a Leo Burnett Company – Toronto

Campaign: Smucker’s No Sugar Added Health

Professionals Program

Financial Products & Services Multimedia/Integrated Media

Client: City-County Federal Credit Union – Brooklyn Center, MN

Agency: Penn Garritano Direct Response Marketing – Minneapolis

Campaign: “You’re the Boss” Integrated Membership Campaign

Not-for-ProfitMultimedia/Integrated Media

Client: Virginia Department of Taxation and American Management Systems – Richmond, VA

Agency: Barber Martin Advertising – Richmond, VA

Campaign: Virginia Tax Amnesty Campaign

Financial Products & ServicesFlat/Dimensional Mail

Client/Agency: TD Insurance Home and Auto – Montreal

Campaign: Aloha Group Rates – B2B

BRONZE AWARDS

Consumer

Travel & Hospitality/TransportationFlat/Dimensional Mail

Client: Deutsche Bahn AG – Frankfurt

Agency: OgilvyOne worldwide – Frankfurt

Campaign: BahnCard Renewal Mailing – “Save Half”

Travel & Hospitality/Transportation Flat/Dimensional Mail

Client: United Airlines – Elk Grove Village, IL

Agency: Grey Direct Chicago – Downers Grove, IL

Campaign: Great News, Great Offer

Financial Products & ServicesFlat/Dimensional Mail

Client: Deutsche Bank (Spain) – Barcelona

Agency: CP Comunicación Proximity – Proximity Worldwide – Spain

Campaign: Don’t Tell Anyone

Financial Products & ServicesFlat/Dimensional Mail

Client: BBVA – Madrid, Spain

Agency: CP Comunicación Proximity – Proximity Worldwide – Spain

Campaign: Check

Financial Products & ServicesFlat Dimensional Mail

Client: BMO Harris Private Banking – Toronto

Campaign: BMO Harris Private Banking Portrait Mailing

Financial Products & ServicesFlat/Dimensional Mail

Client: Scotiabank – Toronto

Agency: Arc Marketing – Toronto

Campaign: Fall/Winter Financial/RSP Bundled

Solutions (Relationship Builder 12)

Financial Products & ServicesMultimedia/Integrated Media

Client: Prudential – London

Agency: TBWAGGT – London

Campaign: The Plan From the Pru 2

Direct Response SalesTV/Radio/Infomercial

Client: 1800flowers.com – Westbury, NY

Agency: Source Communications – Hackensack, NJ

Campaign: You Got a Gift!

Not-for-ProfitFlat/Dimensional Mail

Client: World Jewish Congress – New York

Agency: Adams Hussey & Associates – Washington, DC

Campaign: World Jewish Congress Forgotten Exodus Campaign

Not-for-ProfitFlat/Dimensional Mail

Client: World Jewish Congress – New York

Agency: Adams Hussey & Associates – Washington, DC

Campaign: World Jewish Congress Ambassador’s Circle Atlas Invitation

Not-for-ProfitFlat/Dimensional Mail

Client: Catholic Relief Services -Ossining, NY

Agency: Amergent – Peabody, MA

Campaign: 2003 Mid-level Campaign

Not-for-ProfitCatalog

Client: World Vision Canada – Mississauga, ON

Agency: Russ Reid Co. – Pasadena, CA

Campaign: 2003 Christmas Gift Catalogue

Not-for-ProfitFlat/Dimensional Mail

Client: Mission Australia – Sydney, NSW, Australia

Agency: Publicis Mojo – Walsh Bay, NSW,

Australia

Campaign: Mission Magic

RetailingMultimedia/Integrated Media

Client: The Home Depot – Atlanta

Agency: DDB Chicago – Chicago

Campaign: Do-It-Herself Workshops – May

Pharmaceutical/HealthcareMultimediaIntegrated Media

Client: Pfizer Inc. – New York

Agency: LLKFB – New York

Campaign: “On the Road to Joint Pain

Relief” 30-Minute Long-Format Ad

Pharmaceutical/HealthcareMultimediaIntegrated Media

Client: Dey Pharmaceutical – EpiPen – Skillman, NJ

Agency: Gillespie Healthcare, a McCann Erickson WorldGroup Company -Lawrenceville, NJ

Campaign: EpiPen Brand Awareness DTC Campaign

PublishingInternet/Interactive Media

Client: Discover Magazine – New York

Agency: True North Inc. – New York

Campaign: “Discover” Science Quiz

AutomotiveFlat/Dimensional Mail

Client: Jaguar Cars North America -Irvine, CA

Agency: Wunderman – Irvine, CA

Campaign: Your Next Jaguar

Business-to-Business

Business and Consumer ServicesMultimedia/Integrated Media

Client: Global Brand Forum – Singapore

Agency: OgilvyOne worldwide Singapore – Singapore

Campaign: Giants

Information TechnologiesFlat-Dimensional Mail

Client: Eircom – Dublin, Ireland

Agency: OgilvyOne worldwide – Dublin, Ireland

Campaign: Wi-Fi Launch

Information TechnologiesInternet/Interactive Media

Client: IBM – Feltham, Middlesex, UK

Agency: OgilvyOne – London

Campaign: IBM Wimbledon 2003

Information TechnologiesMultimedia/Integrated Media

Client: Oracle

Agency: Grey Direct San Francisco – San Francisco

Campaign: Oracle’s Got You Covered – Oracle Makes Linux Unbreakable

Information TechnologiesFlat Dimensional Mail

Client: IBM – New York

Agency: Wunderman – New York

Campaign: Time Machine

Information TechnologiesMultimedia/Integrated Media

Client: Mercury Interactive – Sunnyvale, CA

Agency: Protocol Marketing Group – Cherry

Hills, CO

Campaign: iPod Offer

Communications/UtilitiesInternet/Interactive Media

Client: TDC Norway – Oslo, Norway

Agency: MRM Partners Worldwide/McCann Direkte – Oslo, Norway

Campaign: Loving the brand

Communications/UtilitiesFlat Dimensional Mail

Client: Orange Small Business – London

Agency: Craik Jones Watson Mitchell Voelkel – London

Campaign: Orange Small Business Tariff Checker Mailing

Product Manufacturing and DistributionFlat/Dimensional Mail

Client: MB QUART GmbH – Obrigheim, Germany

Agency: DIE CREW AG – Stuttgart, Germany

Campaign: Dealer direct mailing – product launch MB QUART amplifier

Product Manufacturing and DistributionFlat/Dimensional Mail

Client: Velux Co. Ltd. – Glenrothes, Fife, Scotland

Agency: STORY – Edinburgh, Lothian, Scotland

Campaign: Flick Book

Product Manufacturing and DistributionFlat/Dimensional Mail

Client: John Deere – Cary, NC

Agency: Foote Cone & Belding – Chicago

Campaign: Government Purchasers’ Calendar

Product Manufacturing and DistributionFlat/Dimensional Mail

Client: American Standard -Piscataway, NJ

Agency: Carmichael Lynch – Minneapolis

Campaign: Hey Plumbers. Flush This. We Dare You.

RetailingFlat/Dimensional Mail

Client: San Jorge – Santiago de Chile, Santiago, Chile

Agency: CP Comunicación Proximity – Santiago de Chile, Santiago, Chile

Campaign: My Neighborhood’s Club

RetailingFlat/Dimensional Mail

Client: Old Mother Hubbard – Chelmsford, Massachusetts

Agency: Watson Communication Group -Portsmouth, NH

Campaign: Wellness Direct Marketing Campaign

Not-for-ProfitMultimedia/Integrated Media

Client: National Republican Congressional Committee – Washington, DC

Agency: InfoCision Management Corp. -Akron, OH

Campaign: The President’s Dinner and BAC Board Meeting

Flat/Dimensional Mail

Client: American Express International Inc. – Suginami-ku, Tokyo

Agency: OgilvyOne Japan – Shibuya-Ku, Tokyo

Campaign: American Express SBS Insurance: “Match Sticks”

Flat/Dimensional Mail

Client: American Express International Inc. – Suginami-ku, Tokyo

Agency: OgilvyOne Japan – Shibuya-Ku, Tokyo

Campaign: American Express SBS Insurance: “Check Your Company”

Business-to-Business & Consumer

Financial Products & ServicesFlat/Dimensional Mail

Client: Hibernia National Bank – New Orleans

Agency: Doner – Southfield, MI

Campaign: Hibernia Dallas Expansion & Brand Introduction

RetailingMultimedia/Integrated Media

Client: Shoppers Drug Mart – Toronto

Agency: Blitz Direct, Data & Promotion – Toronto

Campaign: Vendor Marketing Program

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