Hitmetrix - User behavior analytics & recording

List Briefs: Millard Gets SI Teen File

Millard Group Inc., Peterborough, NH, launched the Sports Illustrated Teen Edition list of 189,200 active subscribers.

The monthly publication is a 12-page insert bound into copies of Sports Illustrated for Kids for subscribers who indicated they are ages 13-17. These teens have parents with a median age of 41 and an average household income of $104,600.

Selects on this list include geography, gender, recency, age, source and change of address. The base price is $95/M.

Millard suggests this file for offers such as books, teen apparel, continuity clubs, collectibles, consumer electronics, games, hobbies, computer hardware/software, teen magazines, music and sports.

ALC Introduces Catalog, Web Master File

American List Counsel, Princeton, NJ, has released the new Vermont Country Store Master File of 658,000 last-12-month buyers.

These buyers include consumers who purchased from the Vermont Country Store catalog or Web site or the Voice of the Mountains and the Goods & Wares catalogs.

This file is 73 percent female with an average age of 50+ and an average purchase of $50. Selections include geography, recency, dollar, multi-buyer, gender, age, credit card and product. The base price is $100/M.

ClientLogic Debuts Swimwear File

ClientLogic Specialists Marketing Services, Weehawken, NJ, debuted the Venus Swimwear Internet Buyers at Postal Address file of 113,000 last-12-month names.

The file is 92 percent female with an age range of 18-45, average income of $38,000 and an average unit of sale of $95. The file is selectable by geography, gender and recency. Base price is $130/M.

ClientLogic also announced the addition of multi-buyer and product-type selects to all Venus Swimwear lists.

Lake Group Takes TheStreet.com Lists

Lake Group Media Inc., Rye, NY, took management of the postal and e-mail files for TheStreet.com, a subscription-based online provider of financial information and news.

The opt-in e-mail file has 1 million names, and the postal file has 67,200. The base prices for these lists are $250/M and $145/M, respectively. Selections include geography, gender, age, investor type, household income, job function and industry.

LSC Offers Former Scholastic Book Club Members

List Services Corp., Bethel, CT, was appointed list manager for the Scholastic at Home Former Members file of 6 million annual former children's book club participants.

The file is mostly female with an average age range of 25-50 and an average household income of $35,000+. The list is selectable by geography, gender of parent, gender of child, age of child and dollar. Base price is $75/M.

LSC also manages the Scholastic active member file.

RMI Direct Adds Gardening File

RMI Direct Marketing Inc., Danbury, CT, was named list manager for the ComposTumbler list of 132,600 last-12-month buyers and inquirers from PBM Group.

These consumers purchased or inquired about the ComposTumbler, a tool for making compost in their home gardens.

The file is 50 percent male with an average age of 40+ and household income of $40,000. It is selectable by geography, recency, gender and buyers. Base price is $70/M.

Rubin Response Launches Tech Publication List

Rubin Response Management Services Inc., Schaumburg, IL, announced the availability of the new-to-market Secure Enterprise list from CMP Media LLC.

This controlled-circulation file has 42,300 qualified U.S. subscribers to this monthly publication for IT security professionals. Selections include geography, primary business, job function, number of employees and purchasing involvement. Base price is $235/M.

Statlistics Presents Scrapbooking Subscribers

Statlistics, Danbury, CT, was appointed list manager for the new-to-market Paper Kuts Scrapbook Magazine list of 47,100 subscribers.

Subscribers to this publication on scrapbooking are mostly wives with an average age of 35-42. The file is selectable by geography, recency, actives and expires. Base price is $90/M.

Mokrynski Announces Executive Forums

List brokerage and management firm Mokrynski & Associates Inc., Hackensack, NJ, announced the dates for its third annual executive forums for catalog and multichannel marketing professionals, in partnership with consulting firm F. Curtis Barry & Co.

This year's forums are titled “Winning Multi-Channel Strategies for Growth and Profits.” The two sessions are scheduled for Feb. 2-3 at Westin Horton Plaza, San Diego, and Feb. 9-10 at The Hyatt Regency Pier 66 in Fort Lauderdale, FL. The cost is $795 per person, with a two-person limit per company.

Topics include a 2003 sales review and plans for 2004-05, catalog operating benchmarks, call center and productivity benchmarks, inventory ratios, list performance, Internet opportunities and e-mail marketing benchmarks and strategies.

For more information, call Jeff Barry at 804/740-8743.

Direct Media Snares BusinessWatch Network

Direct Media Inc., Greenwich, CT, announced the availability of the BusinessWatch Network Master File of 320,000 postal and e-mail addresses.

The file consists of individual BusinessWatch publications including ExecWatch, MgmtWatch, TechWatch, FinanceWatch and HRWatch. The BusinessWatch Network compiles content from several online news sources to provide subscribers with relevant information. Sources include Bloomberg, BusinessWeek, Fortune, Forbes, Computerworld, CNN Money and Ernst & Young.

Industry, employee size, job function/title, revenue and telephone numbers are selectable on the file. The base price is $165/M.

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