List Briefs: MeritDirect Gets Ad Age Group File

MeritDirect, White Plains, NY, announced the first-time availability of the Advertising Age Group Master File of 63,000 names.

The file consists of offline subscribers to Advertising Age, Creativity Magazine, Ad Age Global Edition and online subscribers to, Madison & Vine and Creativity newsletters.

Selects include geography, gender, job title, number of employees, sales volume and one per site. The file is 52 percent male, has an average unit of sale of $120 yearly and has a base price of $110/M.

MeritDirect suggests this list for offers such as business publications, business merchandise, financial services, seminars and consumer merchandise.

Millard Offers E-Mail Subscriber Files

Millard Group Inc., Peterborough, NH, debuted the Time4Media e-mail lists for the Popular Science and Golf Magazine publishing files.

The Popular Science magazine e-mail list contains 159,500 opt-in e-mail addresses for active subscribers and 40,400 e-mail addresses for inactive subscribers.

The Golf Magazine e-mail list contains 150,100 opt-in e-mail addresses for active subscribers and 36,800 e-mail addresses for inactive subscribers.

Selections on these files include geography, gender, recency and source as well as endorsement opportunities. Both cost $200/M for active subscribers and $100/M for inactive subscribers. Millard suggests these e-mail lists for offers such as publications, general merchandise, continuity clubs, fundraisers and financial services.

Edith Roman Debuts Homeland Security List

Edith Roman Associates Inc., Pearl River, NY, was appointed list manager for the new-to-market Homeland Security Executives list of 335,800 names. The file includes government and private sector executives who work to keep the nation secure.

Selects include geography, telephone number, fax number and business/industry type. Available industries include government, school personnel, medical executives, biologists, computer executives, hazardous-waste executives and business security executives. Base price is $75/M.

Lake Group Revamps Web Site

Lake Group Media Inc., Rye, NY, launched its revamped Web site with new features and increased functionality.

New to the site are immediate updates of list counts, list rental incentive promotions and company press releases. The managed-list page is reworked to include keyword search capabilities as well as search functions by list type, geography, market or list category.

The site at also features a list broker area that allows access to order status on Lake Group-managed lists. As an offshoot of this feature, brokers can expect to receive confirmation e-mails when their orders ship.

Mokrynski Wins Sovietski File

Mokrynski & Associates Inc., Hackensack, NJ, took management of the Sovietski Collection file of 62,100 last-12-month catalog buyers.

Sovietski features items such as antiques, collectibles, home dŽcor, memorabilia and men's apparel. Buyers are 65 percent male with an age range of 45-60, average income of $50,000+ and an average order of $105.

Selects are geography, recency, gender, dollar, product and credit card. The base price is $115/M. Mokrynski suggests this list for home dŽcor, gift, collectibles, apparel, publishing and fundraising offers among others.

Walter Karl Takes Gambler File

Walter Karl, a Donnelley Marketing Co., Pearl River, NY, introduced the Vacation Gamblers file of 10 million consumers who expressed interest in gambling destinations.

These consumers registered via e-mail with a travel agent or resort to receive information about gambling vacation packages to destinations such as Las Vegas and Atlantic City, NJ, for 2002-03. Registrants provided a telephone number and have at least one credit card.

The file is 50/50 by gender and is selectable by geography, gender and recency. Base price is $70/M. Walter Karl suggests this file for all gambling offers as well as publishing, telemarketing, insurance and general merchandise.

Worldata Wins HR Magazine List

Worldata, Boca Raton, FL, took list management of the Human Resource Executive Magazine Subscribers file of 45,600 human resources professionals.

The file mainly reaches vice presidents and directors of human resources at all types of companies. Readers pay $95 for a yearly subscription.

The file is selectable by geography and has a base price of $140/M. Worldata suggests it for business-to-business offers such as newsletters, magazines, seminars, office equipment, office supplies, computer hardware/software, travel and Internet services.

ALC Adds Central Park Donors

American List Counsel, Princeton, NJ, won list management duties for the Central Park Conservancy list of 42,000 active donors.

These donors are affluent, live in the New York metro area and have an average gift of $35. The file is selectable by geography and has a base price of $85/M.

ALC suggests these donors for fundraising offers, community events, local politics, art fashion, upscale gifts, jewelry, travel, home furnishings and literature.

DecisionMaker Offers Industrial Pub Files

DecisionMaker Media Management, formerly Cahners Business Lists, Oak Brook, IL, was named list manager for two new-to-market industrial publication files.

The Diesel Progress file reaches industrial professionals in the engine-powered equipment market and has 26,400 subscribers.

The Diesel & Gas Turbine Worldwide file also targets the industrial market and has 19,700 subscribers.

Both lists are selectable by geography, business type and title/job function. Each has a base price of $130/M. These magazines are published by Diesel & Gas Turbine Publications.

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