ClientLogic Specialists Marketing Services, Weehawken, NJ, introduced five new-to-market segments within the Bookspan Garden City family of continuity book club buyer lists.
· The Bookspan Garden City Ethnic and Religious Master File has 3.2 million active members. It is 65 percent female and has a base price of $95/M.
· The Bookspan Garden City Affluent Buyers file has 475,300 active members. It is 69 percent female and has a base price of $95/M.
· The Bookspan Garden City African-American Members file has 212,300 active members. It is 71 percent female and has a base price of $95/M.
· The Bookspan Garden City Catholic Book Club Members file has 544,500 active members. It is 70 percent female and has a base price of $95/M.
· The Bookspan Garden City Hispanic Members file has 110,100 active members. It is 69 percent female and has a base price of $95/M.
Selections on these lists include geography, recency, gender, age, income, dollar, paid and product category.
Walter Karl Gets Government Buyers
Walter Karl, a Donnelley Marketing Co., Pearl River, NY, was named list manager for three files containing federal government buyers of products and services.
The Government Buyers List Master File has 315,000 government employees with purchasing authority. It is selectable by government agency, SIC and telephone number. The base price is $200/M.
The GBL SmartPay list is a subset of the master file and identifies federal government credit buyers who used a credit card to make purchases. Base price is $200/M.
The GBL Advantage file has 15,000 names and is a more detailed database of government purchase transactions. The base price is $200/M. It also has 15,000 e-mail names available for $300/M.
Millard Snares SI Swimsuit Calendar Buyers
Millard Group Inc., Peterborough, NH, was appointed list manager for the new-to-market Sports Illustrated Swimsuit Calendar Buyers list of 200,700 names from Time Inc.
Buyers on this file spent an average of $19.99 on the calendar through a telemarketing offer. The file is selectable by recency, geography, gender, age and income. The base price is $90/M.
Millard suggests this list for men's magazines, collectibles, memorabilia, entertainment, financial, continuity clubs, sports and photography offers.
Names and Addresses Debuts Country Family Files
Names and Addresses Inc., Buffalo Grove, IL, debuted three files sourced from the Country Family card deck as well as other direct mail and survey sources.
Country Family card deck recipients mostly are married homeowners with an average age of 47, average income of $73,000 and an average estate of 3.6 acres.
The Country Family Estate Homeowners file has 1 million active homeowners. The Country Family Cooking Enthusiasts file has 200,000 active cooks. The Country Family Gardeners file has 600,000 active gardeners.
All names are verified responders to the Country Family card deck and other direct mail offers. All of the files have selects such as geography and recency, with a base price of $80/M.
Direct Media Offers International Subscribers
Direct Media Inc., Greenwich, CT, was named list manager for the Advance Magazine Group International Master File of 49,900 active subscribers and 24,200 expired subscribers in regions such as Europe, Asia, Latin America, the Middle East and Africa.
Names on this file include subscribers to Conde Nast publications such as The New Yorker, Wired, Architectural Digest, Vanity Fair, Golf Digest, Gourmet, Bon Appetit, Vogue, Glamour, GQ, Allure, W Magazine, Lucky and Jane.
Selects include active, expires, country, recency and area of interest. The base price is $275/M for active and $225/M for expired subscribers.
Mal Dunn Debuts Check Accessory Buyers
Mal Dunn Associates Inc., Brewster, NY, announced the first-time availability of the Checks Unlimited Accessory Buyers list containing 1.9 million buyers of check and desk accessories as well as planners, labels and organizers.
The file is selectable by geography, recency, gender, payment type, product category, product theme, dollar and multi-buyer. Base price is $85/M. The average unit of sale is $30. Mal Dunn suggests the list for general merchandise, catalog, fundraising, membership, credit card and other offers.
Rubin Response Snags Stitcher's World
Rubin Response Management Services Inc., Schaumburg, IL, was named list manager for the Stitcher's World list of 15,300 active subscribers to this publication for needlework enthusiasts.
The readers of this magazine from Bayview Publishing are 100 percent female with an average age of 40+ and average income of $52,000. Most spend an average of $500 annually on needlework supplies. The file is selectable by geography and recency and has a base price of $90/M.
In addition, the file contains 7,500 last-12-month product buyers of materials and equipment featured in the magazine by telephone or on the Internet. These names are $100/M.
Mokrynski Gets TrimLife List
Mokrynski & Associates Inc., Hackensack, NJ, was appointed list manager for the TrimLife mailing list of 203,800 last-12-month buyers of weight-loss supplements.
These are buyers of weight-loss products, vitamins and other health-related products. The file is 80 percent female with an average age range of 25-45, average household income of $35,000 and an average order of $35. It is 100 percent Internet buyers at postal address.
Selections include geography, recency, gender, telephone numbers, large-size buyers and Hispanic buyers. Base price is $90/M.
ALC of New York Introduces Gaiam Rentals
ALC of New York LLC was named list manager for the Gaiam mailing lists of 187,000 total 24-month names among three catalog files. Though previously available on exchange, these files never had been on the list rental market.
The Harmony catalog has 64,000 last-12-month buyers. The file is 70 percent female with an average age range of 45-54, average household income of $50,000-$75,000 and an average unit of sale of $100.
The Living Arts catalog has 39,400 last-12-month buyers. The file is 71 percent female with an average age range of 45-54, average household income of $70,000 and an average unit of sale of $85.
The Inner Balance catalog has 11,700 last-12-month buyers. The file is 75 percent female with an average age range of 49-54, average household income of $50,000-$75,000 and an average unit of sale of $85.
Selects on these lists include geography, recency, dollar and gender.
