Brands now have even more options when it comes to managing their pages on LinkedIn, with the release of its Company Page API.
What this means is marketers can access and utilize the LinkedIn platform through a number of third-party apps, such as social media software. This will enable them to publish content to a LinkedIn Company Page, monitor comments in real-time, and retrieve analytics.
This latest development comes on the heels of LinkedIn providing analytics and sponsored updates for its company pages. While third party apps from Hootsuite, HubSpot, Spredfast, Adobe, Shoutlet, Percolate, Salesforce, and Sprinklr were already partnering with LinkedIn, by opening the APIs, it will allow marketers to use any apps they are comfortable with. Here’s what LinkedIn said in the announcement on its blog:
Opening our Company Page APIs means that all applications will have access to LinkedIn Company Pages. This will make it even easier for marketers to generate and manage content on LinkedIn and use our new Sponsored Updates solution to extend the reach of that content.
Here’s a slideshow from the company explaining more: