Lillian Vernon Corp., Rye, NY, announced yesterday the promotion of Delphine Hibon to vice president of Lillian Vernon Online, the specialty catalog company’s Web site and online merchandising operation. Hibon will report to Jonah Gitlitz, acting president of Lillian Vernon.
Hibon will head up the company’s efforts to accelerate its online sales activity at www.lillianvernon.com. She also will develop more Internet-oriented partnerships and develop strategic marketing relationships with other online businesses as the Lillian Vernon company goes about finding ways to offer additional, products and services to its 20 million customers.
“The Lillian Vernon Board of Directors has committed to our online expansion, recognizing our Web site’s strategic importance to the Company’s future growth. Designating someone with Delphine’s knowledge and expertise as the vice president to manage this important area of our business reinforces the significance of these initiatives,” said founder/CEO Lillian Vernon.
Hibon started Lillian Vernon in 1997 as manager of new business development in the marketing department. Previously she worked for Disney Direct Marketing as a senior business analyst in strategic planning for The Disney Catalog, and as a contract administrator with Euro Disney.
Lillian Vernon launched www.lillianvernon.com in 1998. The Company initially went online in 1995 with both an Internet site and an America Online store.
