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Lillian Vernon Expands BTB Division

Lillian Vernon Corp. said that it is expanding its business-to-business division and increasing its staff in major markets to promote corporate sales.

The company's BTB division was established in the 1950s and sells corporate gifts, custom premiums, incentives and gift certificate programs. The division also offers custom and private-label product development, custom cataloging, Lillian Vernon catalog products at quantity discounts and personalization capabilities.

Lillian Vernon, based in Rye, NY, said it appointed Brian Mangione general manager and has added two account executives, Ron Creamer and Michael Levine. Mangione, based in Rye, is responsible for developing sales and marketing strategies and initiatives to promote corporate business as well as to oversee the administration of the sales force. Creamer is based in Virginia and Levine in Nevada.

The company updated its Web site, www.lillianvernon.com, to include a Corporate Sales section to serve the BTB market.

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