Lighthouse List Co., Pompano Beach, FL, introduced the Happy Birthday America Kids Club file of data on U.S. households with children. This consumer database has 20 million records including the child's birth date.
Data are sourced from lifestyle questionnaires, sweepstakes entries and independent modeled credit data. It has been overlaid with directory data as well. Selections on this database include hotline, age, credit card, geography, income, lifestyle categories and telephone number.