Hitmetrix - User behavior analytics & recording

Lighthouse List Debuts Compiled Databases

Lighthouse List Co., Pompano Beach, FL, said yesterday that it is offering the three compiled American Netizen files of consumers who shop, pay bills, surf, chat and more online.

The American Netizen master file has 15 million last-12-month names and 1.5 million 1-month hotline names. The American Netizen Online Mortgage Applicants and Responders file has a universe of 25 million last-24-month names and 450,000 1-month hotline names. The American Netizen Online Sweepstakes and Contest Responders file has a universe of 15 million last-24-month names and 250,000 1-month hotline names.

The data are compiled from sources such as Web site registrations, e-mail newsletters and direct mail surveys.

Selections on these files include recency, geography, telephone numbers, credit card and age. Each file has a base price of $80/M.

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