LifeMinders.com said Friday that Healtheon/WebMD will become a sponsor of the company’s Health category and will place advertising and content in more than 9 million health-related e-mail messages.
“The targeting opportunities we offer advertisers continue to attract leading sites like Healtheon/WebMD and other sites that are leaders in their vertical markets,” said Stephen R. Chapin, president/CEO of LifeMinders.com “We’re pleased to have the leading site in healthcare join our existing advertising partners in utilizing the unique advertising opportunity offered by LifeMinders.com.”
Under the agreement, LifeMinder.com will integrate Healtheon/WebMD advertisement and content into e-mail messages targeted to recipients of the LifeMinders.com Health Category. Advertisement from Healtheon/WebMD will also appear on a limited basis in other LifeMinders.com categories.
