Car manufacturer Lexus has signed a deal with Edmunds.com to run banners and other ads at the automobile information site for the next year.
Lexus ads will appear with Edmunds.com's vehicle comparison tables, which allow a visitor to select and compare cars of personal interest or on models that the Santa Monica, CA-based Web firm has selected as competitive with each other. The ads will use Edmunds.com's technology that enables viewers to access multiple screens.
Lexus, Torrance, CA, will also appear in Edmunds' wireless ad program called Edmunds2Go.
Terms of the agreement were not announced.