Lexus announced an e-business program yesterday that will enable dealers to create and manage Lexus-endorsed Web sites.
The Cobalt Group, a provider of e-business products and services focusing on the automotive industry, designed the program.
The two companies said the initiative will give Lexus dealers more flexibility and control over their Web sites while maintaining a consistent brand identity across the dealer network.
A major component of the Lexus dealer e-business program is eDealer Site Manager, an application that lets Lexus dealers manage their sites in real time. This allows dealers to edit copy and meta tags, change images and customize e-mail forms on key areas of their sites. Dealers also can enhance their online vehicle listings and display up to two vehicle photos on the revamped Lexus pre-owned vehicle search section.
“The Lexus dealer e-business program builds the Lexus presence online in two ways,” said Robin Pisz, Lexus national interactive manager. “It enhances the customer experience by offering expanded features and a more seamless transition between Lexus.com and dealer Web sites. And by giving dealers powerful tools to manage their Web site content and design, customers can gain a better idea about the unique value proposition and offerings of each Lexus dealership.”
