Leveraging Consumer-Generated Content to Outpace Paid Search and Win New Consumers

Consumer-generated review content is one of the most powerful tools available in all of SEO – but only if you know how to use it properly. Since 2010, Bazaarvoice has focused on understanding what Google cares about so we could optimize our solutions for Google’s preferences.
 
Join Bazaarvoice for a live event, where our SEO lead, Michael DeHaven, will share strategies and insights to guide your SEO strategy in 2017, including:
 
• How to simplify your SEO roadmap with an intuitive user intent framework
• How to reliably measure SEO
• How to compare SEO gains vs paid search expenses
• How the Bazaarvoice enterprise solution, Spotlights, uses fresh, authentic content that Google loves to help you acquire more consumers

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