Letter: What’s a Marketer to Do?

In the Jan. 19 edition of DM News, page 24 carries Arthur M. Hughes’ advice that “treating all customers alike” is failure No. 4 in database marketing.

The facing page 25 offers Vicki James’ admonition that “treating customers unequally” is one of “Seven Mistakes in Building Loyalty.”

Go figure!

Bernard Weiss, Principal, The Business Advisory Group, Simsbury, CT

[email protected]

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