It seems a waste of time and energy on Patrick Collister’s part to produce his “Won Report,” an analysis of direct marketing awards and the campaigns that won them (“Report Ranks Most Honored Direct Marketing Works,” April 5).
Now, if he created the “Sold Report,” and tracked which DM campaigns generated the best ROI, then he’d have something I’d be interested in reading.
Bob Bly, Copywriter, Dumont, NJ
