Regarding Jason Hekl’s article (“Intelligent Search as an Alternative to Traditional Site Navigation,” Sept. 12), Mitsubishi could benefit from Honda’s approach to their Web site. It’s as though Mitsubishi doesn’t want you to find out about their auto products; they have designed their Web site as though most people are interested in their other divisions, when a site traffic stat shows that the automotive site, despite the difficulty in getting there, has more traffic than the other sites combined.
Worse, if you check car-related sites and their links and traffic related to Mitsubishi, you find that they get more links than Mitsubishi itself.
Keep up the good work, Jason!
Barry Dennis, Netweb/Omni LLC, [email protected]