Letter: A Second for DIMA

In response to Tad Clarke's DIMA editorial, I had that same thought in 1998 when I registered the URLs www.IDMF.com and .org for the “Interactive Direct Marketing Federation.” One word off, but what the heck. I'd gladly get behind it if you drum up any other willing heads.

John Schulte, President and chairman, National Mail Order Association, Minneapolis

[email protected]

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