Leon Henry Inc., Scarsdale, NY, announced the appointment of its LH Management division to handle the new-to-market Shades of Light catalog blow-in program. Shades of Light buyers purchase lamps and lighting fixtures such as chandeliers, outdoor lighting, lampshades and table lamps as well as decorative rugs.
This program consists of 4 million annual inserts and has a base price of $30/M. The Shades of Light catalog buyer file is 74 percent female with an average age of 40+ and an average income of $75,000+. The average unit of sale is $250.