Leon Henry Inc., Hartsdale, NY, was selected program manager for the new-to-market Best Buy Healthcare Catalog blow-in program through its LH Management Division.
Best Buy Healthcare Catalog buyers are mainly female, ages 35-65. They buy health and fitness-related items including scooters, wheelchairs, cushions, vision aids, hearing aids and hair-care products. The program offers 1.1 million blow-in opportunities annually with a price of $35/M.
