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Lenovo selects Mullen for e-commerce display program

Chinese electronics manufacturer Lenovo has selected interactive agency Mullen to handle its North America e-commerce display marketing program, a Lenovo spokesperson confirmed May 31.

Several other digital agencies were reviewed for the spot, the spokesperson said, but Mullen’s Winston-Salem, N.C., team was ultimately chosen because of its digital marketing expertise.

“We also felt that the capabilities displayed by the Mullen team closely aligned with our e-commerce marketing strategy of expanding our reach and steady growth,” he said.

Lenovo was not immediately available to comment.

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