Latin-Pak, St. Louis, announced yesterday the availability of its proprietary opt-in e-mail databases.
Latin-Pak markets to Hispanics, African-Americans and Asians through its insert media and direct mail programs.
The Latin-Pak Hispanic E-Mail Database offers 1.3 million Hispanics at opt-in e-mail address. The Latin-Pak Spanish-Speaking E-Mail Database offers 243,400 Spanish-speaking consumers at opt-in e-mail address.
The Black-Pak African-American E-Mail Database offers 1 million African-Americans at opt-in e-mail address. The Asian-Pak E-Mail Database offers 565,200 Asians at opt-in e-mail address.
Base price for each database is $92.50/M. Selections include geography, gender, age, income, presence of children, mail-order buyer, donor, religion, book buyer, credit cardholder and telephone number.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters