LastMinuteTravel.com Inc. has named Pass Privilege Inc., Charlotte, NC, as its marketing agency.
The Atlanta online travel agency has charged Pass Privilege with crafting partnerships, promotions and programs for customer retention and implementation.
Pass Privilege's experience in the travel and loyalty markets helped win the account, whose budget was not disclosed.
The site at lastminutetravel.com showcases airfares and tour packages for consumers making travel arrangements at short notice.
Pass Privilege clients include H&R Block, Children's Television Workshop, Diners Club International, Air France, Sprint Corp., Mead Johnson and Launch Plans Venture Partners. The agency also has offices in Chicago, San Diego and Kansas City, MO.