ITXC Corp., Princeton, NJ, a provider of voice over the Internet services, said last week that The Venetian Resort Hotel Casino in Las Vegas is using its Push to Talk service on its Web site and will add it to its direct marketing e-mails in the second quarter of 2001.
The company’s Push to Talk service is a network-based, voice-enabled service that lets customers to talk with a company’s customer service representatives in real-time over the Internet.
The Venetian said ITXC’s Push to Talk buttons will be placed throughout its Web site and that it will enable customers to make reservations, order tickets for special events and find out about convention services, among other things.
The resort also said it plans to add the service to its e-mail invitations for its gaming tournaments.
“Push to Talk enables us to add high-tech, yet personal, customer touch points to The Venetian’s Web site,” said Chris Stacey, the resort’s Internet marketing manager. “ITXC’s service provides a way for our guests to contact us and enjoy service with a human touch, even from the Internet.”
Stacey said that the service is “ideal” for customers who are more comfortable dealing with a live customer service agent, rather than an automated telephone system.