Lake Group Media Inc. announced last week that it assumed list management duties for the World Publications suite of lists, effective Jan 1. World Publications’ 14 magazines reach 2 million subscribers combined.
Its Lifestyle publications group includes Saveur and Garden Design magazines and targets up-scale baby boomers.
The Boating and Watersports groups target Gen X and Gen Y boardsport enthusiasts along with high-income baby boomers.
