The Lake Group recently announced its partnership with data processing firm IntraSource to offer list fulfillment and enhancement services to its list management clients.
“The partnership with IntraSource enables us to provide not only list rental fulfillment for lists that we manage, but it gives us the ability to overlay each of the lists we manage using the IntraSource business and consumer databases,” said Ryan Lake, CEO of The Lake Group, Rye, NY.
To access information on IntraQuest, the Web-based count and order system developed by IntraSource, Lake Group clients must move their house files to IntraSource.
Lake said IntraSource offers fast turnaround and competitive pricing. In addition, the partnership will enable Lake Group list managers to give counts to brokers quickly and accurately.
Although he could not reveal names, Lake said many Lake Group clients have expressed interest. Some of the files managed by The Lake Group include The Wall Street Journal, Forbes and Business Week.