Lake Group Media Inc., Rye, NY, debuted the CBS MarketWatch E-Mail List of 566,000 names through its Lake Interactive division yesterday.
People on the file opted in at the CBS MarketWatch Web site to receive business and financial news and third-party offers.
The file is 70 percent male with an age range of 25-54 and an average household income of $75,000-plus. Base price is $300/M with an additional $75/M transmission fee.
Aside from finance and business offers, Lake Interactive recommends those on the file as prospects for travel, recruitment services, high-tech products, luxury consumer goods and vacation offers.