Lake Group Media Inc. has taken management of the May Department Stores Credit Card Buyers file, now available for the first time .
The file is comprised of 1,075,365 names at a base price of $105/M.
May is one of the nation’s largest department store chains, with more than 450 stores in 46 states, Puerto Rico and the District of Columbia under names like Hecht’s, Filene’s, Foley’s, Kaufmann’s, Meier & Frank, Robinsons-May and Strawbridge’s.
Federated Department Stores Inc., Cincinnati, owns May.
The May Department Stores Retail Credit Card Buyers’ file consists of consumers who have purchased a variety of products from their favorite stores.
May also has enhanced its Retail Credit Card Buyers file with Acxiom’s Infobase consumer demographic data. This includes age, income, ethnicity, religion, purchase information and lifestyle behavior, according to Lake Group, Rye, NY.
Each May store carries a wide range of merchandise, such as women’s, men’s, infants’ and children’s apparel, housewares, gifts, cosmetics, lingerie and sleepwear, fine jewelry, handbags and other high ticket merchandise.
