The Lake Group, Rye, NY, said yesterday it has formed L@ake Interactive, an e-mail direct marketing division. The company said the new division will offer e-mail database management, e-mail deployment services, e-mail list management, e-mail list brokerage, e-mail campaign management and e-mail tracking and reporting.
The company joins several other major list companies that have formed interactive divisions, including Acxiom/Direct Media, American List Counsel and Venture Direct.
