K-Tel International Inc., a marketer of entertainment products in Los Angeles, signed a programming agreement with Guthy-Renker Corp.’s GRTV Network.
The network, which airs DRTV programming to 35 million cable homes and to satellite dish owners, will begin in June broadcasting a daily half-hour music show promoting K-Tel music products. All K-tel programming broadcast on GRTV Network will promote “K-tel Express,” the company's online music service which launched May 1 and helped the company’s stock rocket to record highs. The companies are also evaluating possible co-marketing joint ventures together.
“GRTV Network is actively striving to acquire original and successful direct response programming,” said Michael Wex, president and CEO of GRTV Network. “With the formation of this exclusive agreement with K-Tel, GRTV will continue to expand the network with new programming formats.”