Krux Names Kellogg Vet Its CMO

Krux, a data management platform focused on multichannel engagement, today announced the hiring of Kellogg digital veteran Jon Suarez-Davis as its chief marketing officer. He spent six years helping guide digital strategy at the cereal company, ultimately attaining the role of VP of global media and digital strategy.

Suarez-Davis will be responsible for global marketing communications and brand-building initiatives at Krux, as well as to beef up the company’s internal marketing operations. He will report to CEO Tom Chavez.

“More so than ever, marketers and publishers must evolve beyond a transactional relationship and use data-creativity to inspire brand ideas and effective communication plans. My goal is to accelerate this evolution and I believe Krux has the right data management platform and expertise to help marketers and publishers co-create effective consumer engagement solutions,” Suarez-Davis said.

Before joining Kellogg, Suarez-Davis was SVP of digital strategy and planning at the Leo Burnett agency.

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