Kroll Direct Marketing, Plainsboro, NJ, has debuted Append Power, a Web-based e-mail appending service for marketers.
The third-party consumer data comes from the Data Power Lifestyle Masterfile of 61 million records managed by Kroll Direct. The data on this file is compiled from more than 200 consumer Web sites with which the list owner has affiliate relationships.
Through Append Power, marketers can append opt-in e-mail addresses to their house files or do reverse-appends of postal records to e-mail files. The service also can append telephone records. Appending prices are based on volume.