Data management company KnowledgeBase Marketing, part of WPP’s Wunderman network, has opened offices in London and Paris, adding to a European presence that includes offices in Frankfurt, Helsinki and Prague.
“Last year, we began global expansion, and we’re opening offices where clients are in order to be closer to them,” said Gary Laben, CEO of KnowledgeBase Marketing. “We’re launching in the locations for specific clients, but we’ll be prospecting for new clients in those areas as well.”
Philippe Bonnet and Andy Rutberg, CEO of Wunderman France and KnowledgeBase president of global services, respectively, will oversee operations in London and Paris.
Andrew Hamlett, formerly an independent consultant, will serve as commercial director of the Paris office, while Howard Geisler will be managing director in London. Geisler was formerly worldwide managing director of interactive at Publicis-owned Saatchi & Saatchi.
KnowledgeBase now has 13 offices in North America, Europe, South America, Africa and Asia.