NEW YORK — KnowledgeBase Marketing, Inc., Richardson, TX, yesterday introduced a Web site traffic building tool called Web TrafficMax at the 35th annual DM Days New York conference here.
According to KnowledgeBase, Web TrafficMax is targeted to companies that have established offline client databases and who seek to build sales from their existing Web site.
WebTraffic Max helps direct marketers identify current offline customers that are likely to purchase from their Web sites as well as prospects that are most likely to shop online. The system is based on KnowledgeBase’s proprietary modeling techniques and on its AmeriLINK compiled, multi-sourced database. AmeriLINK contains information on more than 200 million individuals.
“With Web TrafficMax, the client will get a clear, precise individual profile of their online and offline customers including their best customers and customers of specific product or service lines,” said Mike Hail, president/CEO, KnowledgeBase. “[The product] then predicts which customers or prospects are most likely to visit the client’s Web site, as well as what products or services they are most likely to purchase.”