Thursday, December 11th
1:00PM ET/10:00AM PT
Marketers who use data to react to customers in real time will also drive profitable sales.
You think you know your customers. But what you see on the surface is rarely the complete picture. You have to dig into the data to get that unique view of customers that enables a wow experience. One customer loves soccer and Scotch, so you drop him into segment A. Turns out that he also has teacup Yorkie twins and regularly posts videos of them cavorting from his smartphone. With that insight you can target him differently, in the context of the moment.
Indeed, marketers who use data to enhance the customer experience—through timely, relevant communications and offers—will improve customer relationships and, as a result, increase profitable revenue. Conversely, marketers who mistarget or don’t target at all risk disenfranchising their customers, or worse, leaving them open to competitors’ overtures.
Jeanne Bliss will discuss how to react to customers in the moment within a holistic strategic marketing plan. You’ll learn how to
• Tear down the silos inside marketing
• Bring disparate data sources together to bolster customer analytics
• Deliver value at all customer interaction points
• Respond in real time in the context of the moment
• Link customer experience improvements to revenue growth
There’s a huge upside to marketing based on individual customer data, and a huge downside to doing it wrong—or do nothing at all. Register today to get the insight you need to do it right.
Jeanne Bliss, President, CustomerBLISS
Jeanne Bliss’ experience spans 5 industries and 25-years inside corporations leading customer driven growth.
-For Lands’ End, she reported to the Executive Committee, leading the Lands’ End customer experience.
-Jeanne was Senior Vice President of Franchise Services for Coldwell Banker Corporation.
-At Allstate Corporation, she served as their Officer for Customer Satisfaction and Retention.
-She served Microsoft Corporation as General Manager of Worldwide Customer and Partner Loyalty.
-At Mazda Corporation, Ms. Bliss initiated the brands’ loyalty work.
Jeanne is now president of CustomerBLISS, where she is a worldwide keynote speaker, engaging company leadership and their teams on how to drive customer centered growth.
Jeanne frequently serves as a resource and coach for executive leadership teams; working to put the customer at the center of their business. When customer executives are appointed to their roles, or when CEOs are considering a customer executive position, Jeanne is often the first person they call.
Her two best-selling books are “Chief Customer Officer: Getting Past Lip Service to Passionate Action” and “I Love You More than My Dog: Five Decisions that Drive extreme Customer Loyalty in Good Times and Bad.”
She is the co-founder of the Customer Experience Professionals Association (www.cxpa.org ) – a worldwide organization established to establish clarity and to elevate the important work of delivering “one company” customer experiences to customers.
Jeanne is frequently sought by major media to provide her views on customer facing issues. She has appeared in Business Week, New York Times, CNBC, The Motley Fool, and many other major media.
To find out more, please visit:
www.customerbliss.com – website
www.ccocoach.com – blog for customer experience leaders
www.cxpa.org – customer experience professionals association which Jeanne co-founded