Mobile rewards platform Kiip just gained a huge boost in clientele after partnering with Vivaki, Publicis Groupe’s ad tech solutions company.
The deal gives all of Publicis Groupe’s agencies and client brands access to Kiip’s mobile rewards platform, along with its data, and real-time analytics dashboard. It’s a pretty big validation for Kiip, the four-year-old startup which enables brands to engage customers through mobile by offering rewards for in-app activity.
“Kiip provides opportunities to engage consumers at significant ‘moments’ in their daily activities—whether it be leveling up in a game, crossing an item off a to-do list or completing a workout,” said Michael Wiley, managing director, VivaKi Ventures and chief social media officer, VivaKi. “With billions of moments across thousands of apps, we look forward to working with Kiip’s technology to pursue additional product development opportunities down the road.”
Brian Wong, CEO of Kiip said that although the startup was already working with several Publicis client brands such as P&G and Mars, the partnership made economic sense as Kiip scales up and makes it easier for agencies to buy on its platform.
“When you want to buy impressions and clicks, you hop onto an ad exchange and you can be done in two minutes,” said Wong. “That wasn’t necessarily the case when you want to buy mobile moments with us, so we’re trying to make Kiip easier to buy through our platform.”
In addition to more automated buying, the partnership will give Kiip a lot of opportunities to reach a global market through Publicis, especially in Asia, a region it can’t afford to ignore. “Our Asia traffic recently increased seven-fold from one quarter to the next,” says Wong. “It’s a necessity for us to go out there.”