KBS Names Hayward CEO

The integrated marketing agency KBS (Kirshenbaum Bond Senecal + Parnters) has named Guy Hayward its global CEO. He will be responsible for guiding all disciplines across offices in London, Los Angeles, Montreal, New York, Shanghai, and Toronto.

Hayward arrives at KBS from BETC Worldwide, where he was the global development director and directed work for clients including Bacardi, Diet Coke Europe, and Mondelez International. During the ’90s Hayward worked on the Nike and Microsoft accounts in Wieden + Kennedy’s Amsterdam office. Along with colleagues from that agency, he helped found 180, an agency that handled Adidas globally. In 2009, he left to become CEO of JWT UK.

“Last year was the year we truly became a global company, adding significant talent in Europe and Asia through startups like KBS China and acquisitions like Albion London,” says Lori Senecal, global executive chairman of KBS. “Guy is the ideal internationalist to leverage this growing footprint and help all of our offices bring strong global perspective and world class creativity and invention to our clients.”

The client roster of KBS, which is part of MDC Partners, includes American Express, BMW, HomeGoods, Simmons Bedding, and Boar’s Head.

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