Katz 360 Sales, the digital sales arm of the Katz Media Group, is expanding its digital ad sales inventory for local advertisers to include optimized display impressions, through a new partnership with the Rubicon Project.
By using the Rubicon Project’s Internet advertising infrastructure, Katz 360 will now be selling display ad inventory which can run on publishers across the Rubicon network. This comes as part of the restructuring of the media company to include a digital ad sales offering in May 2008. Since then, the media company, which has been selling ads for the last 100 years in multiple channels, has extended its traditional ad inventory to include a digital audio network, e-mail, mobile and now display.
“We look at digital as a natural evolution of media consumption. It’s not even a question, we have to be there,” said Brian Benedik, president of Katz 360 Sales. “There is a real need for Katz to provide solutions to our national advertisers that marry online and offline channels.”
This new, media-centric Katz Online Display offering will allow advertisers within the Katz network to create geo-targeted campaigns. The Rubicon Project’s technology, through the Rubicon OnDemand platform, enables the Katz 360 team to customize content and audience selections for any of its advertisers across the Rubicon’s network, which serves 40 billion monthly impressions to 500 million unique Internet users.