Kass Sells, global client lead for Wunderman, has left WPP’s integrated marketing agency to join Waggener Edstrom Communications as president of its North American region. Sells is a veteran of client relations in direct marketing, having directed relationships with the likes of Hewlett-Packard, McDonald’s, Microsoft, and Nokia.
At the Seattle-based Waggener Edstrom, Sells will take over management and business development in the integrated agency’s largest region. The client roster includes Honeywell, T-Mobile, and Volvo, and includes recent account wins of Allrecipes, Amgen Foundation, and Lucid. He will report to CEO Melissa Waggener Zorkin.
“Kass and I are very much aligned on where we see opportunities to continue expanding our agency offering for current and prospective clients, and talent acquisition will be a key focus of ours over the coming months,” Waggener Zorkin said.
At Wunderman, Sells was the global client lead for the Microsoft account, including the Xbox, Surface, Office and Windows brands. He previously served as COO of DraftFCB West and president of FCB’s Seattle office. Before that, he was SVP of Omnicom’s DDB Seattle office.
Waggener Edstrom plans to add six more senior level executives in the coming months to fill positions in New York and San Francisco.