Joy Puzzo, VP of marketing and audience engagement — life sciences, UBM Americas

Joy Puzzo oversees marketing and audience needs for more than 50 brands dedicated to educating professionals within the healthcare, pharmaceutical, veterinary, and automotive industries.

Through her data-driven strategies, she manages large audience initiatives that increase lead generation and impressions, drive engagement, and maximize revenue. She previously spent more than 12 years at Advanstar Communications and 10 years at Thomson Healthcare publications.

Marketing strategy: Build a dynamic team focused on driving engagement through a solid combination of content, creative, and tactics using methods that consistently resonate with the audience.

Defining moment: To remain competitive, we needed to make major changes in skill set and mindset to balance the shift from print to digital media and safeguard our audience for the future. This required looking at our audience from a different perspective to serve them in a more efficient manner while taking protective measures against overuse to keep them highly engaged — for their benefit and ours.

Advice to young marketers:
In today’s digital landscape, the only constant is change. Successful marketers are those who are able to embrace what’s new and are among the first to define their role within a transformative business. Stay current, be agile, roll the dice, and take risks.

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