John Deere Dealers Get DM Site

USA MailNow said that it has launched an international corporate direct marketing site for more than 2,500 John Deere dealers.

Dealers can use the password-protected site to create customized direct marketing campaigns. The site has agriculture industry-related features such as postcard and multi-page direct mail templates with quality photographs of chainsaws, riding tractors and other equipment. Dealers can edit copy for their local market.

The site has a mailing list database of consumers and business prospects that users can customize based on demographics they set, such as number of acres and income. A separate library of direct marketing materials will be created for John Deere's French-speaking customers in Canada.

After direct mail pieces are created, users can access mailing list brokers from the site or upload and submit their own list of prospects.

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