Jim Beam Brands Co.'s Peak Wines International arm yesterday appointed French-owned Publicis Dialog San Francisco as agency of record on a $3 million account.
The Publicis Groupe SA agency will handle advertising, direct and interactive marketing as well as promotions for major Peak Wines brands. A campaign for Geyser Peak wines will be first.
Established in 1880, the Geyser Peak winery is in California's Sonoma County. It markets brands like Geyser Peak, Geyser Peak Reserve, Barwang and Canyon Road. Future Brands LLC, a joint venture of Jim Beam and vodka maker Absolut Spirits Co., is responsible for sales and distribution in the United States.
Jim Beam Brands is part of Fortune Brands Inc.
