Jigsaw is an online directory of business contact information that is generated by a global community of 900,000 members. The database currently contains information on over 14 million business contacts. Jigsaw will use data from Harte-Hanks, such as information about a company’s installed technologies, to enrich the database and be able to provide more targeted sales prospecting and marketing data.
The combination of Jigsaw’s business contact information with Harte-Hanks’ information technology market intelligence will provide Jigsaw users with a “targeted marketing solution that will help drive much needed results in this tough business-to-business environment,” said Tino Kokkinos, managing director of Harte-Hanks market intelligence, in a statement.
Harte-Hanks’ market intelligence division monitors installed technology and spending plans at nearly 15 million business, government and institutional sites in North America, Asia-Pacific, Europe and Latin America.
The news follows another similar deal for Harte-Hanks, which recently partnered with Demandbase to provide IT market intelligence.