Jeffrey Hayzlett, chief business development officer and VP at Eastman Kodak, will serve as General Chair of the 31st John Caples International Awards.
Hayzlett began his career at Kodak in 2006 as CMO and VP of the Graphic Communications Group. In his current role, he holds broad responsibilities for brand development and marketing.
Hayzlett is a passionate advocate of printing and direct marketing, and was recently inducted into the College of Business Administration Direct Marketers Hall of Fame. He is also chairman of the board of directors of the Business Marketing Association.
DMNews and parent company Haymarket Media have partnered with Caples to produce and manage the Awards. “From a professional perspective, [the Caples] is the top of the line in terms of direct marketing,” Hayzlett said.
He added that the creativity the Caples celebrate is “probably the most important factor when you’re looking at breaking through the clutter. It’s that campaign, that idea, that gem of something that captures your attention and says, ‘this is worth investigating.’”
Caples is accepting entries until September 29. Visit dmnews.com, or e-mail [email protected]