J. Jill Group tapped Experian to host a multichannel database in a five-year deal covering database, data, decision-support and processing services.
Incorporating its Truvue technology, Experian's database management system links the apparel retailer's transaction data from store point-of-sale with the Web site and call center. The solution includes Experian demographic, attitudinal and channel preference data.
J. Jill also is using Experian's analytical consulting services to create customer contact strategies to gain customers, and their frequency and loyalty.
J. Jill expects to better identify and link customers and their purchase behavior across all channels in a shortened cycle time.